Oct
11
The Art and Science of Keyword Research
ByMy personal experience certainly confirms the alchemic nature of keyword research, whether it be for content enhancement for better natural search results or a quest for the best converting keywords for a PPC campaign.
According to this recent Marketing Sherpa survey, long-tail keywords convert at a slightly higher rate than shorter keywords. How long is long? Six words or less, according to 95% of respondents.
How about you? Does your experience mesh with these survey results?
View the original keyword research article at Marketing Sherpa.
Bye for now!
~ Deborah
deboraheyoung.com has become a favorite sunday point for me
very useful article. I would love to follow you on twitter. By the way, did you guys hear that some chinese hacker had hacked twitter yesterday again.