The Art and Science of Keyword Research

My personal experience certainly confirms the alchemic nature of keyword research, whether it be for content enhancement for better natural search results or a quest for the best converting keywords for a PPC campaign.

According to this recent Marketing Sherpa survey, long-tail keywords convert at a slightly higher rate than shorter keywords. How long is long? Six words or less, according to 95% of respondents.

How about you? Does your experience mesh with these survey results?

View the original keyword research article at Marketing Sherpa.

Bye for now!

~ Deborah