Jul
23
Three Essential Market-Research Methods in an Online Community
ByHow do marketing executives gain the insight they need to guide sound business decisions, drive product innovation, and improve marketing? They’re using online customer communities as a faster, more cost-effective way to gather qualitative insights by implementing these three methods:
- Using the community to observe and understand
- Using the community to generate new ideas
- Using the community to validate and refine ideas
Read the full article about being guided by the voice of the customer.
Bye for now!
~ Deborah
This is a nice website. Are you using WordPress as your platform? I ask that because your website looks a little different…
Indeed it is a WordPress platform, Tyisha. Find out more about this very flexx-able theme here: http://wp.me/pDpPj-io.
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