Author Archive
Twitter Updates for 2010-01-13
Posted by: | Comments- The Money Is In The List – http://vur.me/s/xK2 #
- Three Keys To The Secret Garden: Credibility, Selectivity and Balance http://bit.ly/7D4t84 #
- Video Camera Riches-How to Find the Best One http://vur.me/s/xKP #
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Perceptions About Social Media Are Changing
Posted by: | CommentsA new Marketing Sherpa article shows that social media is gaining respect at a critical time – when budgets are being formulated. And this changing attitude is having a major impact on marketing spend.
Read the full article to see for yourself how perceptions are changing about social media.
10 Ways to Torpedo Your Sales Pitch
Posted by: | CommentsHave you fallen under the spell of jargon? Do you like to use words that sound important but actually make no sense at all? If so, you’re well on your way to losing your audience during a presentation. To really make an impact, use clear, concise language to set yourself apart.
This recent Forbes article offers good advice for more effective presentations as well as a list of meaningless words and expressions to avoid.
Adding Whitelisting Instructions Increases Email CTRs
Posted by: | CommentsRetailers are often reluctant to include whitelisting instructions in the email pre-header, but a recent case study shows that including them – at least in the early stages of the relationship – can increase both click through rates and transaction rates.
Click here to get the full story about the value of whitelisting text.
Free New Tool Shows How To Know If Your Prime Web Real Estate Is Viewable to Visitors
Posted by: | CommentsGoogle Labs has a nifty tool that shows you how much of your web page is viewable to your audience without them having to scroll. If you know what percentage of people can see which parts of your page, you can improve the layout of the page. Now THAT may just be the key to increased response and revenue.
Watch this video and learn what I discovered as I used this new tool to evaluate my site.
What – EXACTLY – is a Conversion?
Posted by: | Comments“Conversion” is a key email-to-website metric, but what exactly is it?
A new article by Marketing Sherpa shows us that there are many definitions of “conversion” among marketers. B2B marketers usually support a long and complex sales process. So, they tend to define it as someone completing a registration form. B2C marketers have a simple and short sales cycle. A conversion for them is someone who purchases a product online.
There is no right answer, but there are many opinions! Read the original article to see which user defined events prevail.
A Very Flexx-able WordPress Theme
Posted by: | CommentsThe first step is to admit you have a problem, right? My name is Deborah and I have just enough technical know how to be dangerous – to myself and others! That said, I struggled with my old WordPress theme for months trying to match up attractive presentation with the ever-more-complex functionality I required. Sometimes I succeeded after hours or days or weeks of effort. Sometimes I just had to throw up my hands and surrender.
Thankfully, those days are gone. No doubt you’ve noticed the change in the look and feel of my site recently. I’m still tweaking the “beauty” aspects, but I’ve never been more pleased with my functional options.
Join me while I show you what I’ve learned.
Pink Gloves and Dancing Doctors … Oh My!
Posted by: | CommentsIf you build it they will come. Two point seven million views and counting.
If this doesn’t put a smile on your face, I don’t know what will. And all for a very good cause.
Internet Marketing Tools On The Cheap: Clicky
Posted by: | Comments… Google analytics are great but there is a time delay before you can see your data. Sometimes you just need to know what’s happening right now. What if you could get those same analytics in REAL TIME, for free? Enter Clicky.
Enthusiasm is Key to Home Business Success
Posted by: | CommentsOne of the most important traits for successfully managing a home business is ENTHUSIASM. Where do you fit on the Enthusometer – dead in bed or leaping to greet the day?
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