Archive for At The Heart Of The Chart
Perceptions About Social Media Are Changing
Posted by: | CommentsA new Marketing Sherpa article shows that social media is gaining respect at a critical time – when budgets are being formulated. And this changing attitude is having a major impact on marketing spend.
Read the full article to see for yourself how perceptions are changing about social media.
What – EXACTLY – is a Conversion?
Posted by: | Comments“Conversion” is a key email-to-website metric, but what exactly is it?
A new article by Marketing Sherpa shows us that there are many definitions of “conversion” among marketers. B2B marketers usually support a long and complex sales process. So, they tend to define it as someone completing a registration form. B2C marketers have a simple and short sales cycle. A conversion for them is someone who purchases a product online.
There is no right answer, but there are many opinions! Read the original article to see which user defined events prevail.
The Art and Science of Keyword Research
Posted by: | CommentsMy personal experience certainly confirms the alchemic nature of keyword research, whether it be for content enhancement for better natural search results or a quest for the best converting keywords for a PPC campaign.
According to this recent Marketing Sherpa survey, long-tail keywords convert at a slightly higher rate than shorter keywords. How long is long? Six words or less, according to 95% of respondents.
How about you? Does your experience mesh with these survey results?
View the original keyword research article at Marketing Sherpa.
Bye for now!
~ Deborah
More Leads or Better Leads?
Posted by: | CommentsBetter leads. The sales team definitely wants better leads.
B2B marketers are being challenged like never before to generate high-quality sales leads. In fact, according to Marketing Sherpa, it’s far and away their number one priority. Also in the mix are marketing to a lengthening sales cycle and generating public relations “buzz.”
Click here to view the original article.
Bye for now!
~ Deborah
Website Upgrades for a Successful Holiday Season
Posted by: | CommentsThis week’s Marketing Sherpa chart looks at the top three tactics to improve website conversions, as rated by nearly 1,500 ecommerce marketers:
- Perpetual Shopping Carts, rated by 64% as “very effective”
- Optimizing/Customizing Internal Search Results
- Enhanced Display, such as zoom or 3D
Top Tactics Planned to Improve Website Conversions for the Holidays
Bye for now!
~ Deborah
Are You Managing Your Marketing Hub?
Posted by: | Comments
About 22% are using website analytics data at a high level, while only 11% are integrated with a CRM system to that degree.
View the entire Marketing Sherpa article here.
Bye for now!
~ Deborah
