Archive for Marketing Research
How Effective Is Local Search?
Posted by: | CommentsAs more marketers gain experience with local search they are coming to the conclusion that it is a very effective way to market. However, some retailers may be missing the mark by not carrying through beyond the landing page.
This Marketing Sherpa chart compares the perceived effectiveness of geotargeting between 2008 and 2009. Find additional data and insight on the perceived effectiveness of local search in this report.
Effectiveness of Local Search 2008 vs. 2009
US Interactive Marketing Forecast, 2009-2014
Posted by: | CommentsForrester recently released the results of its survey of marketing executives in a 22-page report:
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
Learn more about the decline in traditional marketing and the reasons why marketing professionals are investing in interactive marketing efforts.
Raise Your Hand If You Do NOT Use Web Analytics
Posted by: | CommentsNever mind. Don’t embarrass yourself, just get with the program!
As you can see from the latest Marketing Sherpa chart below, virtually EVERYONE – large or small, B2B or B2C – is using web analytics.
According to their recent poll, 85% of the search analytics users surveyed use Google Analytics; that’s a 29% increase over the year prior.
Read the complete web analytics article.
It doesn't matter if you're a small or large business, web analytics is mandatory.
Bye for now!
~ Deborah
The More We Change The More We Stay The Same?
Posted by: | CommentsThere’s an interesting study out by the Pew Internet & American Life Project that says the Internet may not be changing our patterns of behavior as much as we expected. For instance, the well-to-do and well-educated are more likely than those less well off to participate in online political activities such as emailing a government official or signing an online petition.
On the other hand, there is evidence that civic participation via blogs and social networking sites may break some long-standing differences based on socio-economic status. Some 19% of internet users have posted material about political or social issues or used a social network site for some form of civic or political engagement – and they are not segregated by strong socio-economic differences. Is it because the young people who make up the majority of participants in such sites have yet to achieve their full earning potential – or does this signal a true change?
Learn more by reading the full report.
Bye for now!
~ Deborah
The Audience for Online Video-Sharing Sites Shoots Up
Posted by: | CommentsAs the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens. At the same time, more cell phone users are opting for the convenience of watching video on smaller screens via their handheld devices.
According to an April 2009 survey by the Pew Research Center’s Internet & American Life Project, the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006.
Over time, online video has also become a bigger fixture in everyday life, garnering 19% of all internet users who use video-sharing sites to watch on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
View the entire Pew Internet report here.
Bye for now!
~ Deborah
Three Essential Market-Research Methods in an Online Community
Posted by: | CommentsHow do marketing executives gain the insight they need to guide sound business decisions, drive product innovation, and improve marketing? They’re using online customer communities as a faster, more cost-effective way to gather qualitative insights by implementing these three methods:
- Using the community to observe and understand
- Using the community to generate new ideas
- Using the community to validate and refine ideas
Read the full article about being guided by the voice of the customer.
Bye for now!
~ Deborah
Use of the internet on mobile devices has grown sharply
Posted by: | CommentsAn April 2009 survey by the Pew Research Center’s Internet & American Life Project shows that 56% of adult Americans have accessed the internet by wireless means, such as using a laptop, mobile device, game console, or MP3 player. The most prevalent way people get online using a wireless network is with a laptop computer; 39% of adults have done this.
The report also finds rising levels of Americans using the internet on a mobile handset. One-third of Americans (32%) have used a cell phone or Smartphone to access the internet for emailing, instant-messaging, or information-seeking. This level of mobile internet is up by one-third since December 2007, when 24% of Americans had ever used the internet on a mobile device. On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.
View the full Pew Internet & American Life Project report here.
Bye for now!
~ Deborah
