Archive for Email
Savvy Subject Line Writing for Success
Posted by: | CommentsYour subject line is one of the most important parts of your email, yet you only have about 3 seconds to get your customer’s attention. Here’s how to get their attention and make sure your email gets opened.
Tips to remember:
• Keep it short – 40-50 characters
• Don’t repeat your From Label
• Don’t use all caps
• Avoid excessive punctuation (i.e., !!!!)
• Don’t abuse the word “Free” – Use the word “complimentary” or “no cost” instead
• Place the most important information at the beginning
• Give your recipients a reason to open your email
Download your copy of “Savvy Subject Line Writing for Success” here.
Twitter Updates for 2010-04-11
Posted by: | Comments- Build a Brand New Life – Starting Today http://bit.ly/cxmrw8 #
- email from a water park let’s you experience the height of their new Insano water slide http://bit.ly/dkaFJo Whoo! #
- be your own boss, write your own paycheck >> http://bit.ly/4pWu9a #
- Web users spend 80% of their time looking at information above the page fold, only 20% below. http://bit.ly/aJufJ0 #
- Four Fatal Online Writing Mistakes http://bit.ly/9GAwWW #
- Home Business Succeeds With Internet Marketing http://bit.ly/cY46TT #
- 6 social campaigns that got physical http://bit.ly/c7IcHs graffiti scribbling robots anyone? #
- Start a Business Today > http://bit.ly/f38us #
- 19 ways to generate a Web-traffic tsunami http://bit.ly/aJi88o #
- Easy to Start Internet Marketing Business http://bit.ly/cxmrw8 #
Powered by Twitter Tools
Twitter Updates for 2010-04-09
Posted by: | Comments- getting your emails to display attractively on an iPhone and a PC http://bit.ly/9e7EMo #
- Black belt recruiting tactics revealed http://vur.me/s/snB #
- Early reports of Wi-Fi issues on iPads http://bit.ly/cvl0Ym #
- Build Your New Life – Starting Today http://bit.ly/cY46TT #
- Toyota tries to Digg its way to a better place http://bit.ly/9y7U65 #
- start a business you KNOW can succeed http://bit.ly/1oAv0q #
- Top 5 Ways to Make Your Site More Fun http://bit.ly/atWxDb #
- Succeed with Online Marketing http://bit.ly/cxmrw8 #
- How to Learn Why Visitors Aren’t Converting http://bit.ly/aTq5nx #
- Watch me produce 100+ free leads every day http://vur.me/s/xW0 #
- iPhones to get added multitasking in OS 4 http://bit.ly/cZlAOf #
- Need an Easy to Start Home Web Business? http://bit.ly/cY46TT #
Powered by Twitter Tools
Twitter Updates for 2010-04-08
Posted by: | Comments- Earth Day prompts eco-friendly email throughout April http://bit.ly/c4in9P #
- Succeed with Internet Marketing http://bit.ly/cY46TT #
- iPad Delivers Basic Office Tools http://bit.ly/aHK6Db #
- Hate cold calling leads? http://vur.me/s/xn1 #
- Stunningly Awful Sales Prevention Demos http://bit.ly/cI20Wy are you part of the sales prevention team? #
- virtual office lets you market anything to anyone.. http://bit.ly/ncHxe #
- 5 Steps to Remedy a Failing Online Community http://bit.ly/baUuWU #
- Black belt recruiting tactics revealed http://vur.me/s/snB #
- Tweets predict ticket sales better than traditional methods http://bit.ly/asGo4G #
- Build Your New Life – Starting Today http://bit.ly/cY46TT #
- FCC won’t have much luck regulating ISPs as telecom providers http://bit.ly/9bItFf #
- start a business you KNOW can succeed || http://bit.ly/1oAv0q #
Powered by Twitter Tools
Twitter Updates for 2010-04-03
Posted by: | Comments- Could Small Be The New Big? http://bit.ly/cXzjB6 food for thought as you think about your business. #
- starting your own business? need ideas? try this search aggregator >> http://bit.ly/1anfvl #
- How to Get an iPad if You Didn’t Pre-order One http://bit.ly/cb2jJY who’s jumped on the bandwagon? #
- when looking for a new niche, find a career you can love || http://bit.ly/3WTdcm #
- YouTube redesign sparks user engagement increase of 7% http://bit.ly/cIMHMc #
- Easy to Start Online Marketing Business http://bit.ly/cY46TT #
- Location-based networks pose risks for the gullible http://bit.ly/9eOmCH #
- Succeed with Internet Marketing http://bit.ly/cY46TT #
- the three biggest changes to email opt-out practices over the past two years http://bit.ly/cjBbYu #
- Make Serious Money with the Right Video Camera: http://vur.me/s/xKP #
- mobile content is the reason wireless carriers are lowering voice pricing plans http://bit.ly/cTOIdn #
- Harness the power of leverage: http://vur.me/s/xIy #
Powered by Twitter Tools
Twitter Updates for 2010-04-02
Posted by: | Comments- 10 maladies of social marketing http://bit.ly/c24o1x #
- Your very own auto responder — http://vur.me/s/VZW #
- The Onion Comes to iPhone on Friday http://bit.ly/a9ahR2 #
- Easy to Start Online Marketing Business http://bit.ly/cY46TT #
- Mobile users now can dial up Google AdWords http://bit.ly/bKlLuG #
- @wgcommunities thx for the RT, Walter! #
- earn serious money online with plug n play work at home business http://bit.ly/XzJ53 #
- Study: Banner ads move more product http://bit.ly/apLHZJ #
- starting your own business? need ideas? try this search aggregator > http://bit.ly/1anfvl #
- just for fun: they say even the road to hell goes through Atlanta. now you can name the people mover. http://bit.ly/dpKNt3 #
- when looking for a new niche, find a career you can love | http://bit.ly/3WTdcm #
- Sports and select movies will drive adoption of 3-D content http://bit.ly/bweqb1 so, must i now invest in prescription 3-D glasses?
# - Easy to Start Online Marketing Business http://bit.ly/cY46TT #
Powered by Twitter Tools
Twitter Updates for 2010-04-01
Posted by: | Comments- How To Talk To Someone You Can’t Stand http://bit.ly/b7hSoX you know we’ve all been there. some of us may even BE these people! #
- Build an Entrepreneurial Life http://bit.ly/cY46TT #
- 5 Simple Social Design Tips From the Masters http://bit.ly/b4nXGy #
- Deliver emails to people interested in your products — http://bit.ly/2RmtFX #
- Combine SEO, social to manage your brand online http://bit.ly/cw3sjs #
- Business for Sale – Buy Now — http://bit.ly/2mnRsa #
- Your Overloaded Homepage Hurts Conversions http://bit.ly/d0uFFA #
- Your very own auto responder http://vur.me/s/VZW #
- The Three Keys To Building A Successful Business http://bit.ly/dpRfwM #
- Easy to Start Online Marketing Business http://bit.ly/cY46TT #
- Should companies run their own social campaigns? http://bit.ly/97WVGc #
- earn serious money online with plug n play work at home business: http://bit.ly/XzJ53 #
Powered by Twitter Tools
US Interactive Marketing Forecast, 2009-2014
Posted by: | CommentsForrester recently released the results of its survey of marketing executives in a 22-page report:
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
Learn more about the decline in traditional marketing and the reasons why marketing professionals are investing in interactive marketing efforts.
Adding Whitelisting Instructions Increases Email CTRs
Posted by: | CommentsRetailers are often reluctant to include whitelisting instructions in the email pre-header, but a recent case study shows that including them – at least in the early stages of the relationship – can increase both click through rates and transaction rates.
Click here to get the full story about the value of whitelisting text.
What – EXACTLY – is a Conversion?
Posted by: | Comments“Conversion” is a key email-to-website metric, but what exactly is it?
A new article by Marketing Sherpa shows us that there are many definitions of “conversion” among marketers. B2B marketers usually support a long and complex sales process. So, they tend to define it as someone completing a registration form. B2C marketers have a simple and short sales cycle. A conversion for them is someone who purchases a product online.
There is no right answer, but there are many opinions! Read the original article to see which user defined events prevail.
