Archive for Lead Generation

Apr
15

Twitter Updates for 2010-04-15

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Apr
13

Twitter Updates for 2010-04-13

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Apr
12

Twitter Updates for 2010-04-12

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Apr
11

Twitter Updates for 2010-04-11

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Apr
09

Twitter Updates for 2010-04-09

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Apr
08

Twitter Updates for 2010-04-08

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Apr
07

Twitter Updates for 2010-04-07

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Apr
01

Twitter Updates for 2010-04-01

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Do you wonder how your search conversion rates measure up when compared to other search marketers?

Remember, the most important part of defining a conversion event is to make sure it matches the strategic goals most important to your organization and is realistic enough that you can receive actionable data. The harder a conversion metric is to collect, the less data you will have to make marketing decisions.

Ideally, an organization will collect multiple conversion metrics in order to gauge effectiveness of marketing throughout the purchase funnel, not just at the end.

Check out this week’s Marketing Sherpa chart to see typical conversion rates for sponsored advertising (PPC), organic search (SEO) and online shopping engines, broken out by conversion type.

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Oct
22

The More Keywords the Better?

Posted by: Deborah | Comments (0)

Times have changed regarding keyword strategy for your business. Less is now more.

Here’s a nicely crafted article that explains the new reality regarding keyword strategy and research.

Bye for now!

~ Deborah

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