Archive for Social Media
Twitter Updates for 2010-01-13
Posted by: | Comments- The Money Is In The List – http://vur.me/s/xK2 #
- Three Keys To The Secret Garden: Credibility, Selectivity and Balance http://bit.ly/7D4t84 #
- Video Camera Riches-How to Find the Best One http://vur.me/s/xKP #
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Pink Gloves and Dancing Doctors … Oh My!
Posted by: | CommentsIf you build it they will come. Two point seven million views and counting.
If this doesn’t put a smile on your face, I don’t know what will. And all for a very good cause.
About The Science of ReTweets on Twitter
Posted by: | CommentsRan across a very interesting article that unearths some useful facts if you Tweet. Everything is important: the day and time you Tweet, what punctuation you include – even the number of syllables per word! Although based on quantifiable research, these Twitter tidbits also offer useful advice, such as:
- - “120 is the new 140,” meaning that if you want to be ReTweeted you should leave enough room for someone to add a RT and their user name
- - Which URL shortener do you use? It matters!
- - Ask politely and people will ReTweet for you.
If you Tweet, you’ll definitely want to spend a few minutes reviewing this article on the science of retweets on Twitter.
Bye for now!
~ Deborah
Can Using Twitter Make You A More Efficient Marketer?
Posted by: | CommentsTwitter is just a fad, right – peopled by a herd of sheep who can be categorized into two groups:
- Those chasing their own tails looking for the next great get rich quick scheme
- Those who have nothing better to do than to broadcast the minutia of their lives in boring 140-character snippets.
Wrong.
Sure, there’s a certain percentage of the 40 million folks on Twitter that may fall into one of these categories. There’s always at least a little truth in any stereotype. However, in the right hands, Twitter can be a powerfully efficient tool for business. And, if you’re smart enough to be reading this, I’m certain you fall into the latter group!
It’s all about connections (social media)
Every business has goals to strive for and problems to address that can be placed into two broad camps – both of which can be ably addressed via Twitter:
- Connect with potential customers
- Stay connected with existing customers
Connecting with potential customers
Feedback. Want to know why people aren’t buying your product? Ask them!
News. Get the word out about that new and improved product that they WILL buy. Tell people about the new store you just opened in their neighborhood.
Trends. Following potential customers (or even competitors) can provide valuable insight.
Your Product. By carefully selecting the people you follow, you can focus directly on those who need your product.
Stay connected with existing customers
Feedback. Got a burning question you’d love to get answered right now? Who better to answer than your existing customers?
Loyalty. Strengthen your bond with customers by providing a virtual “face” to talk to, confide in, get advice from.
News. When you have news to share you want to spread it far and wide. Twitter friends not only get the news from you immediately, they also love to share with THEIR friends.
Trends. Your current customers can show you what’s hot – and what’s not – immediately.
Your Product. Customers know what they want and, if you’re willing to listen, they will happily tell you.
And the answer is….
These are just a few ideas to get your thinking started. All of them can be done better/faster/cheaper via Twitter than via traditional channels – and we all know that better/faster/cheaper translates to more efficient.
Goal achieved. Problem solved. Burning question answered.
Bye for now!
~ Deborah
The More We Change The More We Stay The Same?
Posted by: | CommentsThere’s an interesting study out by the Pew Internet & American Life Project that says the Internet may not be changing our patterns of behavior as much as we expected. For instance, the well-to-do and well-educated are more likely than those less well off to participate in online political activities such as emailing a government official or signing an online petition.
On the other hand, there is evidence that civic participation via blogs and social networking sites may break some long-standing differences based on socio-economic status. Some 19% of internet users have posted material about political or social issues or used a social network site for some form of civic or political engagement – and they are not segregated by strong socio-economic differences. Is it because the young people who make up the majority of participants in such sites have yet to achieve their full earning potential – or does this signal a true change?
Learn more by reading the full report.
Bye for now!
~ Deborah
The Audience for Online Video-Sharing Sites Shoots Up
Posted by: | CommentsAs the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens. At the same time, more cell phone users are opting for the convenience of watching video on smaller screens via their handheld devices.
According to an April 2009 survey by the Pew Research Center’s Internet & American Life Project, the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006.
Over time, online video has also become a bigger fixture in everyday life, garnering 19% of all internet users who use video-sharing sites to watch on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
View the entire Pew Internet report here.
Bye for now!
~ Deborah
Three Essential Market-Research Methods in an Online Community
Posted by: | CommentsHow do marketing executives gain the insight they need to guide sound business decisions, drive product innovation, and improve marketing? They’re using online customer communities as a faster, more cost-effective way to gather qualitative insights by implementing these three methods:
- Using the community to observe and understand
- Using the community to generate new ideas
- Using the community to validate and refine ideas
Read the full article about being guided by the voice of the customer.
Bye for now!
~ Deborah
