DEBORAHblog

Twitter Updates for 2010-01-13

Deborah — Wed, 13 Jan 2010 19:17:00 +0000

The Money Is In The List – http://vur.me/s/xK2 #
Three Keys To The Secret Garden: Credibility, Selectivity and Balance http://bit.ly/7D4t84 #
Video Camera Riches-How to Find the Best One http://vur.me/s/xKP #

Perceptions About Social Media Are Changing

Deborah — Mon, 11 Jan 2010 23:03:43 +0000

A new Marketing Sherpa article shows that social media is gaining respect at a critical time – when budgets are being formulated. And this changing attitude is having a major impact on marketing spend.

Read the full article to see for yourself how perceptions are changing about social media.

10 Ways to Torpedo Your Sales Pitch

Deborah — Sun, 20 Dec 2009 05:38:11 +0000

Have you fallen under the spell of jargon? Do you like to use words that sound important but actually make no sense at all? If so, you’re well on your way to losing your audience during a presentation. To really make an impact, use clear, concise language to set yourself apart.

This recent Forbes article offers good advice for more effective presentations as well as a list of meaningless words and expressions to avoid.

Adding Whitelisting Instructions Increases Email CTRs

Deborah — Fri, 18 Dec 2009 23:01:18 +0000

Retailers are often reluctant to include whitelisting instructions in the email pre-header, but a recent case study shows that including them – at least in the early stages of the relationship – can increase both click through rates and transaction rates.

Click here to get the full story about the value of whitelisting text.

Free New Tool Shows How To Know If Your Prime Web Real Estate Is Viewable to Visitors

Deborah — Fri, 18 Dec 2009 03:58:15 +0000

Google Labs has a nifty tool that shows you how much of your web page is viewable to your audience without them having to scroll. If you know what percentage of people can see which parts of your page, you can improve the layout of the page. Now THAT may just be the key to increased response and revenue.

Watch this video and learn what I discovered as I used this new tool to evaluate my site.

What – EXACTLY – is a Conversion?

Deborah — Tue, 08 Dec 2009 17:36:39 +0000

“Conversion” is a key email-to-website metric, but what exactly is it?

A new article by Marketing Sherpa shows us that there are many definitions of “conversion” among marketers. B2B marketers usually support a long and complex sales process. So, they tend to define it as someone completing a registration form. B2C marketers have a simple and short sales cycle. A conversion for them is someone who purchases a product online.

There is no right answer, but there are many opinions! Read the original article to see which user defined events prevail.

A Very Flexx-able WordPress Theme

Deborah — Mon, 07 Dec 2009 18:56:44 +0000

The first step is to admit you have a problem, right? My name is Deborah and I have just enough technical know how to be dangerous – to myself and others! That said, I struggled with my old WordPress theme for months trying to match up attractive presentation with the ever-more-complex functionality I required. Sometimes I succeeded after hours or days or weeks of effort. Sometimes I just had to throw up my hands and surrender.

Thankfully, those days are gone. No doubt you’ve noticed the change in the look and feel of my site recently. I’m still tweaking the “beauty” aspects, but I’ve never been more pleased with my functional options.

Join me while I show you what I’ve learned.

Pink Gloves and Dancing Doctors … Oh My!

Deborah — Thu, 03 Dec 2009 23:18:48 +0000

If you build it they will come. Two point seven million views and counting.

If this doesn’t put a smile on your face, I don’t know what will. And all for a very good cause.

Internet Marketing Tools On The Cheap: Clicky

Deborah — Mon, 30 Nov 2009 18:41:59 +0000

… Google analytics are great but there is a time delay before you can see your data. Sometimes you just need to know what’s happening right now. What if you could get those same analytics in REAL TIME, for free? Enter Clicky.

Enthusiasm is Key to Home Business Success

Deborah — Wed, 25 Nov 2009 22:19:30 +0000

One of the most important traits for successfully managing a home business is ENTHUSIASM. Where do you fit on the Enthusometer – dead in bed or leaping to greet the day?