Aspirational vs. Value-Oriented Email

Not only should we carefully choose our words when creating content of all kinds (ad copy, web content, email, etc.) – we should also consider whether or not words are the correct medium for the job. A picture CAN BE worth a thousand words, and it’s up to us to know which approach is called for in a given situation.

In a recent blog post by Chad White, we learn why high-end experiential brands often choose pictures over words. However, he also sites examples from these same high-end brands where words are a more effective approach.

Read Chad’s post to learn more about the secret language of sales.

Bye for now!

~ Deborah